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i.d.e.a.s. was created in June 2001 through a management buy-out of a unit of the Walt Disney Company. The i.d.e.a.s. team has played key roles in creating video, film, multi-media, online interactive, and immersive experiences for Disney as well as a long list of national clients. In fact, the i.d.e.a.s. staff aggregates over 300 years of Disney and entertainment industry experience.   We have brought our central premise that powerful stories create powerful experiences to a diverse collection of clients and audiences via almost every delivery platform imaginable – from print to broadcast television, from multi-screen surround theaters to new immersion-based destination experiences. We own and operate an extensive digital media production and post-production facility housed in 18,000 square feet of custom designed space at the Disney-MGM Studios. i.d.e.a.s. has developed and produced hundreds of projects concentrating on its core competency – purposeful storytelling. Our work spans three product types – entertainment, marketing, and learning.   Human beings are storytelling primates.  We are curious, and we love to learn.  According to Bruce D. Perry, M.D., Ph.D.[1], alternating the presentation of facts, concepts, and story reduces neural system fatigue, (boredom!).  Story is necessary to the learning process.  For each learning product, our team creates a story that helps the learner bridge between prior knowledge and the new knowledge being presented.  Our team includes creative storytellers and artisans as well as expert instructional designers, bringing the perfect blend of art and science to create engaging and purposeful stories, which leverage the novelty-seeking property of the human brain.


[1] http://teacher.scholastic.com/professional/bruceperry/brainlearns.htm

 


 
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